About Us
CreaMetrix is a Moscow based full service market research agency, founded in August 2013. We focus on implementing new market research tools on the Russian market. Our company aims at meeting clients' challenges in the field of innovation and NPD, bringing a fresh approach to the market research solutions. We act as a liaison between consumers, manufacturers, and retailers.
CreaMetrix offers our clients up-to-date research tools, as well as a deep expertise in marketing research, thereby ensuring that our client receive the most effective and professional service.
We conduct traditional qualitative and quantitative Ad Hoc research both online and offline. Among the qualitative research, our company offers focus groups, in-depth and expert interviews, ethnography. Our company's expertise in quantitative research is very deep. We carry out both large-scale projects with a sample of several thousand respondents throughout a country or a group of countries, and small projects with a sample of several hundred people. The main areas of quantitative research are: U&A, consumer segmentation, testing concepts, products, packaging, prices, brand / advertising tracking.
One of the areas the company is also focusing in Russia is online based co-creation platform. We recruit creative consumers to our CreaMetrix Community, which can help us translate consumer insights into new product ideas in different product categories, test new product and packaging concepts, find right roots for effective advertising, and finally help our clients create breakthrough innovative solutions.
The mission of the company is to help our clients solve marketing problems and achieve strategic goals!
CreaMetrix name reflects our philosophy. We focus on the CREATIVITY of consumers and on the METRICS of successful innovation. We believe that creative consumers can provide invaluable input into the process of NPD. Our metrics include reliable indicators on each stage of new product development, starting from the understanding of consumers insights to the stage of new product launch to the market, and tracking its performance.
